a = abc
b = Budweiser
c = Coca-Cola
d = Disney
e = Dell
f = Ford
G = General Motors
H = Honda
I = IBM
J = Johnsons and Johnsons
K = Kelloggs
L= .... no idea
M = McDonalds
N = NewYorkTimes ?
O=Target
P=Paramount
Q=Quicktime
R=Ray-BAn
S=Superman
T=Texaco
U = United Airlines
V=Volkswagen
X=Xerox
Y=Yahoo
Z=Zenith
A -
B -
C - Coca Cola
D - Disney
E-
F - Ford
G - GM
H - Honda
I - IBM
J - Johnson & Johnson
K - Kellogs
L -
M - McDonalds
N -
O - Target
P -
Q - Quicktime
R -
S - Superman
T- Texaco
U -
V - VW
W-
X - Xerox
Y - Yahoo
Z -
Those are the ones I recognized on my own.
In the book "Do Good Design" by David B. Berman on page 54 he talks about something similar.
"In 2002, I showed this array of logo fragments to an audience of designers in Amman, Jordan. Each logo had its color removed, each only shows a small part of the symbol. Even before I'd finished explaining what I've just told you, audience members correctly called out the brand names represented by 17 of the 18 logos.
The one that amazes the me most is the FedEx logo. The fragment of the letters "Fe," in on e of the words most common typefaces. Does this mean that every time a sentence begins "Feel" or "Feminine" or "Ferret" in a similar sans serif font, we are subconsciously reminded of what we must do if our package absolutely, positively, must get there over night?
Ultimately, consumers pay the cost of all this advertising. The syrup in a bottle of Coke costs the bottler one-twentieth of a cent. The estimated average cost of successfully launching a brand in the U.S. is $30 Million. Meanwhile, growth in global ad spending outpaces the growth of the world economy by one third."
(I apologize that the image is terrible and backwards, my mac is temperamental and tak photobooth es reversed images)
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brands.jpg, 42 KB 
