Lawrence O'Donnell strongly defended the controversial Super Bowl ads put out by Groupon on his Tuesday show.
One of Groupon's ads has drawn fire from people who say it makes light of the plight of the Tibetan people. Groupon CEO Andrew Mason wrote a blog post explaining that the ad, and several similar ones that Groupon made, was intended to bring awareness to the challenges facing Tibet and its culture.
O'Donnell seemed to completely agree with that stance. He said Groupon had "absolutely nothing to apologize for after giving over half--half!--of his advertising time to good causes."
It does a great job of high lighting the difficulties, which sparks interest in the matter. Offensive though? I'm not sure about that. There is also a whale watching commercial by Groupon that I saw last night. It, too highlights the plights of the whale then adds this twist to it. It's all about marketing.
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