Valentines Day to the unattached single is like Christmas to the financially challenged!
Most holidays can be tricky to navigate and stressful for less-than perfect families and unattached singles. But Valentines Day, (dedicated to the glorification of romantic love and passion) is probably the worst for unattached singles. Particularly those who have recently been in a marriage or relationship that has ended badly.
I see where you're going with this. Just think of it from the other side: those who are recently engaged, married, etc. It holds quite a bit of importance. I suppose it's all about where you lie in the love life.