I know celebrities hawk fragrances all the time but a cologne with a movie-tie in? Well, I just can't wrap my head around it.
: "In advance of "Iron Man 2" hitting theaters on May 7 (which stars Robert Downey Jr., reprising his role as Tony Stark, and Mickey Rourke as Whiplash), the clear, flacon-gripping hand has been rendered in the same red and glossy gold shades of billionaire industrialist playboy Tony Stark's trademark exo-skeleton for a limited-edition production run that will be packaged in boxes bearing reprints from the Marvel hero's early comic book appearances (from the look of it, we're going to guess it's not the very first one -- Tales of Suspense #39 from March 1963 -- which had our hero canned in a dull armor-gray number)."
Sure this gives Diesel some PR but really? Really? (I feel like Seth and Jerry Seinfeld on SNL
.) Would you buy a fragrance because the bottle looked like Iron Man's fist?