Le Whif, a lipstick-shaped inhaler, imparts a sweet high from just a few tiny particles of chocolate. "When you inhale, the particles immediately react with your taste buds, so you get this intense taste for less than one calorie," says Harvard University biomedical engineering professor David Edwards, PhD, who worked with a team of students and a chef to develop Le Whif (which also comes in mint and raspberry).
The Harvard Crimson:
"After a nine-month testing period, Le Whif—inhalable chocolate and coffee invented by Harvard biomedical engineering professor David A. Edwards—will launch its products in cities nationwide and abroad, including London and Tokyo.
In celebration of the official launch, a group of 30 Le Whif employees and fans gathered yesterday in Cambridge restaurant Tory Row to sample the newly released inhalable coffee lipstick-sized tubes—each of which contains the same amount of caffeine as one shot of espresso.
Le Whif—billed as “the taste of chocolate without the calories”—sold over 60,000 tubes of breathable chocolate over the past nine months, and the company will start producing roughly 100,000 tubes a week starting in April.
Le Whif’s global operations manager Thomas D. Hadfield ’08 said that the company plans to launch new flavors this year and hopes to produce an inhalable three-course meal in the indefinite future."
Would you try or buy Le Whif? Kind of crazy that you can actually feel the caffeine...
Thank you thank you - I am going to order it tomorrow - now just to see if it beats out the Italian Meletti Cloccolato liqueur that I have come to love so much!
24 euros is about 32 dollars for 18 tubes which have about 8 wiff each - The great thing is I think I can actually find a way to justify this on the company credit card!
Permalink Reply by IanJ on March 18, 2010 at 12:37am
Hmm.... I might try the coffee one as I'm a bit of a caffeine junkie. It seems that they're still in the early stages of launching their stores so it might be a little while before I get to be a guinea pig. It looks like they for 1.80 euros ($2.46 USD) per shot(?) so it doesn't look too bad.
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