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Using funny imagery with some funky font, ad agency Y&R, São Paulo, Brazil worked with Santa Casa Hospital to make these clever ads about donating blood. The tagline? Don't waste your blood. Donate. Awesome. Advertising Agency: Y&R, São Paulo, Brazil Creative Directors: Mariangela Silvani, Jorge Iervolino Art Director: Leon Valente Copywriter: Roberto Kilciauskas Illustrator: Leon V…
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