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Our friend and frequently featured artist Charis Tsevis was recently commissioned by TBWA\Chiat\Day to create his trademark mosaic illustrations for a campaign with, arguably, the most famous sports drink company in the world Gatorade. (Quick fact: In the U.S., Gatorade dominates with about 75% market share of the sports drink category.) Some of the best athletes in the world were featured in th…
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