Lee Traupel's Page

Digital Strategist, communicator and engager. Fluent in the technologies and social media marketing platforms and processes reshaping how brands are being built in this new digital age. I run a virtual business - leading a team of experts when/as needed on client campaigns.

Twenty plus years helping clients create Revenue, Lead Generation and ROI Driven Online Advertising and Social Media Marketing Systems incorporating Analytics as baseline element.

Market honed global focused business development exec, built revenue producing relationships with: Nike, Pfizer, Samsonite, Apple, Olivetti, British Telecom, Reed Elsevier, Sony, BMW, Mercedes Benz, Hyatt, Time Warner, AT&T, Microsoft, Macrotron AG, RE/MAX International, Siemens & others.

Seasoned technologist, strong grasp of: Web 2.0, Social Media Monitoring & Engagement Platforms, WordPress Platform, Blogging, Domain Research, Server Provisioning, Analytics, Web Site UI, SaaS Models, Search Engine Optimization, Graphics Design, Microsoft Apps.

Achieved visibility for clients via: USA Today, Getty Images, British Broadcast Corporation, Fast Company, Time, CBS Early Show, The Learning Channel, Canadian Broadcast Corporation, RTL TV in Germany, Channel 4 in the UK, local CBS, NBC and ABC Affiliates, numerous Blog Mentions, ReTweets via Twitter and Likes via Facebook.

My Strengths:

* Strategic Marketing - Positioning, Branding, Go to Market Strategy
* Product Marketing - who is the customer and how do we reach them?
* Social Media Marketing and Engagement
* Analytics and Social Media Marketing Campaign Performance Metrics
* Content Development & Distribution
* Search Engine Optimization
* EMail Marketing Campaigns and Vendors
* Social Optimized Public Relations
* Web Site Design, Platform, Graphics, User Interface