Luciano Martinez’s career started as an illustrator. He later attended the Art Center College of Design in Pasadena, California for graphic design. Luciano’s main focus at the Art Center was branding experience and contemporary design. His branding work combines both illustration and design creating beautiful and lush visuals that not only capture the eye but provoke emotion and resonate with consumers.
Luciano believes that invoking emotional connections with brands will ensure a loyal consumer which will then create a sub culture for the brand. By strategizing how the visual and design elements will be presented, Luciano is able to produce unique concepts for his clients.
In addition to commercial design, Luciano has created an independent art experience titled My Friends Love Me. The MFLM project consists of creating illustrations and designs that will convey the human need to find connections with one another. Artwork and products are developed that act as a metaphor for this experience.