Eugene's Blog Posts Tagged 'Clever Ad' (4)

Clever Ad: Sharp Elevator Knife

The way an elevator opens and closes creates a unique environment that's perfect for advertising. Utilizing this effect, ad agency GREY Tokyo / G2Tokyo promotes Kagatani knives by splitting through the tough shell of a bright red lobster in half.…

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Added by Eugene on March 6, 2011 at 12:30pm — 1 Comment

Clever Ad: Always First

Thomas Ilum and Zoe Vogelius, two students at Miami Ad School in Hamburg, came up with this clever concept for Fedex titled "Always First." I'm sure DHL is thrilled. lol.

via [ads of the world], [laughing… Continue

Added by Eugene on February 22, 2011 at 10:30am — 2 Comments

Clever Ad: Exceeding Limits (2 pics)

BMW asked German ad agency Serviceplan to develop a billboard that "exceeds limits" at the Hamburg airport. Using a 165x7 foot light wall in the middle of the arrivals hall, they designed a headline out of half letters. To complete the words, they used the reflection on the shiny floor. Through this process, they managed to double the media space for… Continue

Added by Eugene on December 5, 2010 at 11:30am — 1 Comment

Clever Ad: Record Player Made from a Cardboard Box and a Pencil

Vancouver-based sound studio Griffiths, Gibson and Ramsay Productions is mailing out cardboard boxes that can be used as record players. Designed by ad firm Grey Canada, the player works by placing the 45 rpm record on the peg, lowering the needle, and spinning the record with a pencil. The gadget then plays a recording of the children’s story “A Town That Found Its…