Eugene's Blog Posts Tagged 'JWT' (3)

A Razor So Sharp...

A few years back, New York ad agency JWT came up with this brilliantly creative campaign for razor company Schick. To illustrate "the power of four," they created a razor so sharp, it even shaves the hair off tattoos! Clever and creative.


Advertiser:… Continue

Added by Eugene on August 30, 2011 at 3:00pm — 2 Comments

Jailbreaking Burma's Political Prisoners

New York-based agency JWT came up with a a brilliant campaign for Human Rights Watch to help free Burma's 2,100 political prisoners. Hundreds of prison cells were created at New York's Grand Central Station, but a closer look reveals that the cells' bars are actually pens. Visitors could remove the pens to symbolically free the prisoners and then use the pen… Continue

Added by Eugene on August 12, 2011 at 12:00pm — No Comments

Humans and Nature as One

Brazilian ad agency JWT came up with a clever way to illustrate the needs of humans and nature as one. The Ford Environmental Conservation Award is a joint initiative between Ford Motor Company Brasil and Conservação Internacional, aiming at encouraging and recognizing projects on the protection of nature and biodiversity. The campaign encouraged consumers to enroll their ideas in the competition,… Continue

Added by Eugene on July 10, 2011 at 11:30am — 4 Comments

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