My Modern Metropolis

All Blog Posts Tagged 'McDonald's' (3)

Creative Experience: McDonald's: Catch the Goodies. Get the Goodies.



"Brings a whole new meaning to "catching your food." This interactive McDonald's billboard out of DDB Stockholm invites passersby to shoot the restaurant's menu items on their mobile phones. Catch one and you get that item for free at the restaurant."



This is so much fun. I wouldn't mind doing this every single day if it means getting free food. Haha!



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Agency:

DDB,… Continue

Added by Amy Wong on April 20, 2010 at 7:47pm — 3 Comments

McDonald's Adult-Sized Playland (5 pics)

Tell me if I took a little too much Nyquil last night because I feel like I'm hallucinating here. Did McDonalds and their creative agency DDB Sydney really create an adult-sized playland? More than three stories high and taking up the entire forecourt of Customs House at Sydney's Circular Quay, the Playland was constructed by Gregsets, who's worked on incredible…

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Added by alice on March 31, 2010 at 10:30am — 4 Comments

Clever Guerrilla Marketing: McDonald's Shamrock Shake

Don't we just love it when advertisers and their agencies surprise us with their cleverness? McDonalds and their agency Leo Burnett recently took advantage of the Chicago river turning green for St. Patty's Day by placing a 24 foot Shamrock Shake next to it.



The Chicago River… Continue

Added by alice on March 18, 2010 at 10:30am — 3 Comments

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