Clever, oh so clever. I was so impressed when I saw this, and couldn't believe how clever the campaign is. To prove the point of being "Nimble as a Mouse", they use the Toyota iQ as a mouse to control the cursor on a 'large scale projected computer screen'. Brilliant.
Advertiser: Toyota New Zealand
Creative Agency: Saatchi & Saatchi New Zealand
Toyota iQ 'Nimble as a mouse' campaign
