The Salvation Army in Canada recently came out with a powerful set of bus shelter ads with the help of ad agency Grey Canada. The tagline “With your donation, a sense of dignity is within reach" is coupled with a picture of a disadvantaged person reaching out for basic necessities like a blanket, a loaf of bread or baby's milk. By placing these type of food and clothing objects above the ad…
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Powerful Ads: Salvation Army's Dignity (5 pics + video)
