Do you remember looking out the back seat windows as a kid? Now, imagine if you were given augmented reality tools on those windows that allowed you to draw, zoom in, and even learn about the objects that you were looking at. This is the future that the engineers and designers of Toyota Motor Europe and Copenhagen Institute of Interaction Design envision for… Continue
Added by Eugene on July 22, 2011 at 11:30am —
Clever, oh so clever. I was so impressed when I saw this, and couldn't believe how clever the campaign is. To prove the point of being "Nimble as a Mouse", they use the Toyota iQ as a mouse to control the cursor on a 'large scale projected computer screen'. Brilliant.
Advertiser: Toyota New Zealand
Creative Agency: Saatchi & Saatchi New Zealand