If you love clever illusions that mess with your mind, then you're going to get a kick out of this new guerrilla advertising for Mercedes-Benz. To launch their new 2012 C-Class Coupe, they worked with BBDO Toronto, Canada to come up with this creative idea. A Benz was parked in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012…
Added by alice on November 15, 2011 at 11:00am —
Ad agency Leo Burnett
amazes us once again with their ingenuity. The impressive McDonald’s billboard we previously covered featured an “M” sundial
. This time we've discovered a giant egg! It was installed… Continue
Added by Alyssa Anda on November 10, 2011 at 3:00pm —
If you don't believe that advertising has become more innovative these days, just take a look at this. McDonald’s sundial billboard is the perfect example of such creativity and ingenuity. Displayed is their (delicious) breakfast menu as well as their (tasty) lunch menu. The sun casts a shadow on each item that corresponds to the time of day you would normally eat it.
Added by Alyssa Anda on November 8, 2011 at 1:18pm —
Belgium-based photographer Jean Francois De Witte is a skilled digital artist when it comes to manipulating images. His advertising work with food items is especially creative. These culinary creations combine two uniquely different elements but De Witte somehow makes them work seamlessly together.
His photographic illusions work in such unison that their dichotomous… Continue
Added by Pinar on October 25, 2011 at 3:10pm —
Don't we just love simple, clever and creative ads like this? From far away, it seems as though we're looking at video game controllers. Look a little closer and you'll soon find out that they're in fact bodies! As we all known, Kinect launched in November 2010 as a a motion sensing input device by Microsoft for the Xbox 360 video game console. It enables the user to control and… Continue
Added by alice on October 21, 2011 at 11:09am —
Don't you just love it when advertising is as clever yet effective as this? Red Cross worked with agency ONIRIA/TBWA in Paraguay to create these meaningful ads. What do our donations go towards? How about a roof or a helping hand? Great use of illustrations mixed with photography. Ace.
Advertising Agency: ONIRIA / TBWA, Paraguay
Creative Director: Camilo… Continue
Added by alice on September 27, 2011 at 10:00am —
Creative advertising is most effective when businesses take advantage of their surroundings. For this year's Visa Wellington on a Plate
culinary festival, New Zealand-based agency Whybin\TBWA turned the city's trolley buses into a lobster, with the trolley's pole transformed into the lobster's antennae!…
Added by Eugene on September 17, 2011 at 9:00am —
What a trip! MINI worked with ad agency DraftFCB in Zurich to create a guerilla poster that made you feel as though you were about to embark on a race. Set during the morning rush hour, the illusion gave the message: Speed yourself up! By asking drivers to go from zero to the maximum legal speed in no time, the ad challenges you to find adventure in the mundane. The picture montage was… Continue
Added by alice on September 7, 2011 at 2:00pm —
To stir up some excitement for the 2006 FIFA World Cup, Adidas put up this gigantic billboard of German goalkeeper Oliver Kahn, sprawling out to make a save over a highway near the Munich airport. Ad agency TBWA Germany actually broke the law by putting up the billboard, which is impossible not to see, as advertising on the autobahn is banned.…
Added by Eugene on August 31, 2011 at 12:30pm —
A few years back, New York ad agency JWT came up with this brilliantly creative campaign for razor company Schick. To illustrate "the power of four," they created a razor so sharp, it even shaves the hair off tattoos! Clever and creative.
Added by Eugene on August 30, 2011 at 3:00pm —
Though we can't help but think that Kumi Yamashita's shadow art
was the inspiration behind this billboard for Newcastle Brown Ale, we must give the artists, Ellis Gallagher and Pablo Power, credit for a wonderful execution.
Using about 3,000 Newcastle bottle caps and a single… Continue
Added by alice on August 18, 2011 at 9:00am —
Wow, just how brilliant are these ads for the Adelaide Symphony Orchestra’s
concert series Space Classics
? They've incorporated references to some of the most well-known space movies like Star Wars, Star Trek, and 2001: A Space Odyssey
in ways… Continue
Added by alice on August 15, 2011 at 10:30am —
If you're a little orange multivitamin that claims it can help people perform better throughout their day, what better way to relay that message than with some clever advertising? Berocca presents three high pressure situations including a soccer penalty kick and an intense interrogation and then shows, in metaphors, ways we can outsmart our opponent. For instance, hypnotize the snake… Continue
Added by alice on August 13, 2011 at 12:00pm —
In an often contrived way, movies are completely unrealistic. In fact, certain scenes are obviously created to warm your heart or make you cry. Well, we can't blame the movie studios because, most of the time, reality sucks. Agency Duval Guillaume made light of this fact and created these hilarious ads for Utopolis Cinemas. See how they put their own spin on famous scenes from Titanic
and Free… Continue
Added by Eugene on July 29, 2011 at 11:00am —
Now this is brilliant! What immediately comes to mind when you see these ads by France 24, the French international news channel? If you said Alfred Hitchock's thriller The Birds
then you hit the nail on the head. The 1963 suspense and psychological film was based on the 1952 book of the same name by Daphne du Maurier. It's been said that in the movie, the unexplainable bird attacks… Continue
Added by alice on June 29, 2011 at 1:30pm —
Creating classic art with fruits and vegetables, Magimix blender gets two thumbs up for its witty advertising! With a slogan that states, "Only the Exceptional Last," they make us believe not only in their durable product, but also in something bigger - that creative advertising has the power to make us stop, think and smile. Nice job!…
Added by alice on May 27, 2011 at 10:00am —
Clever advertising has reached new heights! Dutch outdoor advertising company Interbest
uses extremes to bring awareness to their billboard visibility. Here they used a male stripper to grab the attention of onlookers in a campaign that won them the Gold at the 2011 Clio Awards!
An overweight male strips down in each billboard… Continue
Added by Alyssa Anda on May 25, 2011 at 1:00pm —
Alice (from Alice in Wonderland) reading LSD by Timothy Leary.
How would the stories in classic fairytales and works of fiction have turned out if the protagonist read one of these suggested books? Would Alice have actually enjoyed staying in Wonderland? Would Little Red Riding Hood have empathized with the… Continue
Added by alice on May 17, 2011 at 1:30pm —
You know the saying, "it runs in the family"? Well, for Eduardo Diaz Bourgeot, the saying holds true. Madrid native-Bourgeot is a third generation photographer who specializes in advertising. He began his career at the age of 19, and since then has been creating photos rich with humor. What I enjoy most about his work is that he puts a surreal spin on everyday objects, showing us what would happen… Continue
Added by Alyssa Anda on April 29, 2011 at 1:00pm —
Don't you just love it when an advertiser executes on an idea as well as this? Bookstore Mint Vinetu worked with Love Agency in Lithuania to come up with this brilliant series. Sure it reminds us of the whole "sleeveface
" idea but with a catchy tagline, it just works. “Become someone else. Pick your hero at Mint Vinetu.”…
Added by alice on April 15, 2011 at 2:30pm —