All Blog Posts Tagged 'branding' (5)

Historic Letterheads And More

Check out the letterheads of Einstein, Hitler and othere here.

[via]

Added by Yasmine Zalek on June 17, 2010 at 1:05pm — No Comments

Logo Evolution Examples (7 pics)

Logo's change just like you change. The way a company projects itself to the consumer, relies heavily on the graphic design of the logo. Corporate identity lies in the core values of a company. Like you...As you grow you will have different wants and needs. So you dye your hair from red to black. But at the core...You're still You.

The changing of a logo is followed throughout all visual aspects of branding. Think business cards,…

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Added by Inka Leoni on November 30, 2009 at 4:30am — 9 Comments

Imagine Pot Was Legal. How Would You Brand It?

Print Magazine asked four designers to imagine what a legal pot package might look like. Here's what they produced.

Lust, a graphic design practice in Amsterdam, tackled the controversy of the product head-on---albeit in a very dry, very arch manner. They opted to cover the package in infographics about weed, and its effects--which they claim would create an anti-brand brand, and also, presumably, turn the product into something more neutral than the demon weed. The only stoner… Continue

Added by Yasmine Zalek on July 29, 2009 at 12:20pm — No Comments

Creative Branding @ Beijing Olympics

My dear A (branding hore) - thought you might enjoy this.

Chatchkies and billboards are so yesterday .. some of the most interesting things happening at the Beijing Olympics are coming from clever sponsors who have dreamt up creative ways to promote their brands at the mega global event. Check out the offering from Mini Cooper, who have dragged traditional Chinese street transport into the 21st century with these great bike-powered… Continue

Added by PANDA JU on August 21, 2008 at 5:54pm — 1 Comment

Advertising, Marketing and Branding

I've always thought Marketing was fascinating because of the psychology behind it. Where in Advertising you are showcasing a product, with Marketing you are involved in an intricate process of introducing something to the marketplace.

And then, you have Brands, which the American Marketing Association defines as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of… Continue

Added by alice on June 17, 2008 at 6:00am — No Comments

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