LG has just released an amusing video that shows what happens when unsuspecting elevator passengers believe that the floor has dropped out from underneath them. As incredibly cruel as this may be, it's also quite genius. To show just how "true to life" their new IPS computer monitors can look, they installed nine of them, in a grid-like fashion, on the elevator's floor. With hidden cameras in place, they then…
In what can only be called a stroke of marketing genius, Kraft Foods, the maker of Oreo cookies, launched an awesome marketing campaign this year called the Daily Twist where they took holidays, important weeks, trending events and major news stories and turned them into creative portraits using Oreo cookies. You may have heard something about it back in June, when they kicked off the campaign with…
Belgian communication agency King George came up with a clever way to market paint made by Belgian manufacturer Levis. A large can of paint appears frozen high up in the air, while a bright red pole gives the illusion that a stream of paint is flowing down, splattering onto the street, creating a huge mess onto the street.…
As huge fans of Conan O'Brien, we were shocked when Conan got kicked off The Tonight Show. It looks like others were equally dismayed including Lamar, a company that owns a bunch of billboards across America. Rather than just sit back and sulk, Lamar created a campaign called… Continue
"Shopping turned on its head" isn't just a meaningless tagline for GAP. They literally mean it. To promote their new loyalty program, Sprize, the GAP in Vancouver, BC turned its entire store upside-down. All of the mannequins, displays and even the sign were flipped, as well as some cars and a hotdog stand outside of the store.
Now why didn't Coke put this on my college campus..years ago? In their latest viral marketing campaign, a Coca-Cola vending machine is transformed into a happiness machine. Delivering "doses" of happiness, it surprises college kids with everything from extra bottles of Coke to a sub sandwich. Got to love their catchphrase...
Hang out at this Vancouver bus stop and you might be started by what you see. McDonalds and ad agency, Cossette, have created a bus shelter billboard featuring a cup of coffee that periodically expels steam and uncovers a hidden message! What does it say? “Your free coffee is ready." So, let me get this straight. Not only is this ad super cool...it's telling me I can pick up some free coffee? I'm lovin' it!
For a few months now, HP's been putting on a contest to make you the star of their kick ass commercials. Though HP's no longer taking submissions, you can watch and vote for your favorites, here. Sure, they're not as slick as Gwen's or Jay-Z's, but there's something raw… Continue
Added by alice on September 3, 2009 at 10:53am —
It's my firm belief that the most memorable ad campaigns are the ones that give you an experience. Don't just throw garbage in our faces, stop us in our tracks and make us think twice about your message. Let us experience the brand in a positive way - don't be rude to us and insult our intelligence. Instead, make us laugh, make us excited and most of all, make it… Continue
Anytime an entrepreneur wants to share his story about how he rose to success, I'm all ears. Yesterday, Amazon announced that they were buying shoe company Zappos for $847 million. Instead of a standard letter, Zappos employees got this video from Jeff Bezos. Even if you're not that interested in this acquisition, the video's interesting enough to watch just to hear Jeff talk about what he's learned from the past 15 years at Amazon.
I've always felt that companies who give people an "experience" are the ones that will touch the hearts and open the wallets of their consumers. Rather than slap on a giant billboard in Times Square, show us that you understand our needs, delight us with your creativity and ingenuity.
Toyota has done just that with their solar powered wi-fi stations. As…
I absolutely love the creativity behind this "living poster" for a seafood restaurant, Fisch Franke. With the slogan, Fresh as Can Be, the Frankfurt restaurant created an aquarium like poster with live fish swimming inside. Who wouldn't stop and notice this? It's ingenious! Watch the video below.
We absolutely love this Nikon D700 ad! A huge interactive light box was mounted in Seoul Sindorim Subway Station, the entrance way to a multiplex electronics shopping mall where various brands compete. Over 500,000 commuters use the station daily, making it the perfect place for an ad like this.
Huddled together as if at a premiere, the paparazzi appear to… Continue
Marketing people are a different breed and I'm happy to be labeled as one because the more that I read this new blog, the more I point and laugh at myself. We're definitely cool people, but you have to question some of the things we like.
In this funny new ad from Mentos, we learn that you can win a beatboxing battle by recharging with some Mentos gum. Also, who knew your mad beatboxing skills would help you get the hot girl?
Agency Producer: Sam Robinson
Creative Director: Rik Brown; Jon Fox
Creative: Dan Bailey; Brad Wolff
Director: Guy Manwaring
Director of Photography: John Lynch
Editor: Mark… Continue
Here's a pretty informative short film, made by Hellmann's/Best Foods, that explains to Canadians why they should eat local food. You can find out more about The Real Food Movement, here. We love how this short is informative yet fun to watch!
One of the coolest and most interactive websites where people can pay tribute to the King of Pop has sprung up called the Eternal Moonwalk. By Studio Brussel, it's a website featuring a video collage of people performing Michael's famous move. You'll see everyone from dogs to babies to people with a…