Speed Trap Chow Hon Lam just wrote to us to tell us about his recently released commission. Back in 2010, Nike contacted the Malaysian artist to see if he would, exclusively, make them some funny t-shirt designs. In essence, they wanted something "different."…
Let's get light on our feet! For their Spring/Summer 2011 collection, Nike released a new ad campaign Be Free by Paris-based art photographer Denis Darzacq and director Barnaby Roper that shows how women’s training apparel and footwear can be lightweight, breathable, and… Continue
Here's an interesting video we happened to miss last year, when it first aired. Nike dives into its trash bins and creates a limited edition shoe that sells out! Nike asked basketball star Steve Nash to help develop and promote the shoe, called Trash Talk. Trash Talk is the first performance basketball shoe made from manufacturing waste.
Here's a cool ad Nike quickly put together to congratulate Roger Federer on his win this past weekend. Federer's victory gave him 15 Grand Slam titles, one more than the career mark he shared with Pete Sampras. It also gave Federer six Wimbledon championships, one shy of the record and it returned Federer to No. 1 in the rankings.
Congrats, Roger! You make all of us proud. Oh and Nike..nice, quick turnaround.
There aren't many sneakers that stop me in my tracks but these new Nikes are just too fresh to ignore. A collaboration with film director Spike Lee, Blazers have bold African flag-inspired colors. Aren't they sweet?
Here's a sweet, short film that combines artist James Jarvis' passion for running with his signature potato-headed stick-man figures. Jarvis approached Nike with this idea instead of the other way around, making it more about the art than the Nike brand.
As Jarvis states, "I was talking to a friend at Nike, Kerry Shaw, about this idea and, given the… Continue
Added by alice on April 23, 2009 at 11:53am —
I've never really been a tennis shoes person but I'm interested in knowing whether or not a trend will take off. These Nike plaid kicks are for women and though, for the life of me, I'll probably never wear them, I'm sure someone will.
I have this thing about advertising - make it entertaining - make it funny, interesting or educational! Nike is able to pull off educational really well with Nike Lab —a Beijing Games-themed site offering a look at 28 Olympic sports, the Nike-sponsored athletes who will compete and 40 game-changing technologies.
On August 31st, Nike is hosting the Nike+ Human Race, the world’s largest one-day running event. Hundreds of thousands of people are anticipated to take to the streets. The race will be being held in 25 cities around the world and will start in Taipei and end in Los Angeles.
For all the lucky participants in LA, Kanye West is set to perform in the post race concert as part of the grand finale performance at the LA Coliseum. “I’m hitting the… Continue