Matteo Civaschi, Executive Creative Director and Senior Designer at H-57, just sent this very kind message. "I’m been very excited to send you this sweet end report of 'The Force of Typography.' In our video, you'll recognize your website. In effect, all was born from your kind article. We just wanted to tell you one more time: 'THANK YOU!'"
Now why didn't Coke put this on my college campus..years ago? In their latest viral marketing campaign, a Coca-Cola vending machine is transformed into a happiness machine. Delivering "doses" of happiness, it surprises college kids with everything from extra bottles of Coke to a sub sandwich. Got to love their catchphrase...
In this day and age, if you piss off your customers what could happen? If you're unlucky, you could get a hilarious viral video made that bashes on your service.
Here's Dave Carroll's awesome story:
"In the spring of 2008, Sons of Maxwell were traveling to Nebraska for a one-week tour and my Taylor guitar was witnessed being thrown by United Airlines baggage handlers in Chicago. I discovered later that the $3500 guitar was severely damaged. They didn't… Continue
Leave it to Burger King to make us choose between our friends and food. In their latest viral marketing campaign, Whopper Sacrifice, Burger King asks you to delete 10 of your Facebook Friends in exchange for their signature burger, the Whopper.
Who didn't laugh when they saw themselves (or their evil but brilliant boss - *ehem Steve Jobs) as Office Max's hilarious, dancing elf? If you're interested in knowing how sites go viral, join me at this conference that's co-sponsored by USC.
Our presenters are experts in viral marketing because they spend their days making sites go… Continue
Added by alice on September 18, 2008 at 1:00pm —