Simplicity.
With that being said, here's an excerpt from a Harvard article titled, Selling Simplicity - Not Just Marketing It, that conveys this message in a succinct way.
"The reality is that simplicity is highly appealing in a world that is getting more and more complex — where consumers have too many choices, where technology is constantly evolving, and where the political and economic environment is unpredictable. In the midst of all this instability and change, people want to get back to basics. They want uncomplicated products, straightforward guidance, and things that work quickly and simply the first time, without lots of extra effort.
"What is interesting about this phenomenon is that it is in sharp contrast with the thinking of the past few years — which was that consumers wanted unlimited choice so that they could customize their products and services to fit their own unique needs and lifestyles. As such, technology companies pushed for more and more bells and whistles, while other firms drove towards mass customization. The result was a huge array of choices that became almost overwhelming and costly.
"It's easy to create slogans and marketing materials about simplicity. The challenge is to truly make things easier for the customer so that simplicity becomes a competitive advantage."
What are your thought on simplicity? What can we do or not do to make your experience here more fruitful?
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Tags: business, design, harvard, simplicity
Add a Comment
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Comment by heather on November 16, 2009 at 2:32pm -
The more choices I have, the harder it is for me to choose, so simple seems like it would be better for me!
But I do like to have the choice of choice!!
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Comment by Carlos Martinez on November 15, 2009 at 9:30pm - though the more simple things become for us the more lazy we will become. i think we need to keep the diversity sutley
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Comment by Mark Huckabee on November 13, 2009 at 1:04pm - The ultimate height of design is simplicity. Look at the iPhone - not a single button and all the apps follow common threads. I love the idea of the Droid phone with its endless options but the iPhone is really a better design. I think we should strive for that type of simplicity: commonality of flow and menus throughout the site and a minimal number of options at each decision point.
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Comment by Kevin Chung on November 13, 2009 at 8:20am - The more options you have, the harder it is to decide. When you present people with a few options, it is easier to interact and make decisions.
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