13,499 People + Pink Sing Hey Jude at Trafalgar Square, London

Don't know exactly why a large gathering of people singing in unison touches me...it just does. Here, 13,500 gather in Trafalgar Square for some karaoke fun all put together by T-Mobile. Don't make fun of me but I almost teared up. (Almost.)

Did anyone notice Pink in the crowd? She was in on the act!

Agency: Saatchi & Saatchi, London
Copywriters: Steve Howell
Art Directors: Paul Silburn, Kate Stanners, Rick Dodds
Agency Producer: Ed Sayers