Designed for Coca-Cola by Animal Farm, Coke’s creative consultancy in Cape Town, this giant art installation has got to be one of the coolest things ever. Called Cratefan, it's made out of 2,500 standard Coke bottle crates and is located at the fan park in Newtown Joburg. Cratefan is a recycling initiative with all the materials being reused/recycled once he has finished celebrating. Rock on! Read more, here.
Adidas creates a giant world cup ball for one lucky person to live in. 23-year-old Adam Santarossa was selected by Adidas to spend a month inside of it and just watch the World Cup games. As compensation he is being paid 3,000 dollars ($2,600 U.S.) and is enjoying amenities like a cleaner, free laundry, a PlayStation 3 and a laptop. For his trouble, he'll receive the contents of the ball and three bags full of sports gear. Now that's one lucky dude. Read more, here.
To celebrate the 2010 FIFA World Cup, Nike commissioned this giant sculpture made of 3,000 soccer balls at a shopping center in Johannesburg, South Africa. The balls are suspended on steel wire ropes, giving the illusion that "Ballman" is floating in mid-air. The sculpture will stay in place for the whole World Cup tournament, and when dismantled, the balls will be given away. See more pics, here.
As a sweet send off for Japan's National Team's departure to the World Cup, TBWA/Hakuhodo and Adidas Japan made a massive mural/comic book project called Sky Comic. Thirteen huge murals were created in 13 different Japanese cities over a five week period. As they were completed, each of the murals were photographed from the sky by a hot air balloon. On May 25, the murals were brought together as a giant comic strip at Tokyo's Haneda Airport. See more, here.
With the vuvuzela getting more attention these days than some of the players, Hyundai did their part in promoting the instrument by creating a 114-foot one at the FIFA World Cup 2010 in Cape Town, South Africa. It is blown at the beginning of each World Cup game. If you dare, listen here.
To promote the 2010 FIFA World Cup, ESPN commissioned artists to depict a story of each of the 32 teams in a mural. Each mural appeared in publications and on subway platforms and billboards in New York, Los Angeles, Chicago, and elsewhere. The network worked with the Wieden+Kennedy ad agency and the little-known AM I Collective, a group of artists based in Cape Town, South Africa. The murals are said to have been inspired by the style of Ghanaian movie posters from the 1980s. See more, here.
Charis Tsevis designed a set of posters as an experimental personal project inspired by the great African pattern heritage. As he states, "I am trying to develop a new technique and a new illustration style to celebrate the first FIFA World Cup to be hosted in the African continent." See more, here.
David Watson, a graphic designer from Trebleseven, made this stunning typographic football World Cup poster. Sales of the A1 double sided poster raises money for Soccer Aid – a British charity event which raises money for UNICEF. The front side of the poster lists all the groups, A-H so you can clearly see which countries are in which group. A calendar runs down the right hand side listing chronologically all the matches to be played in the tournament. Find out more, here.
Netherlands-based advertising school Willem de Kooning Academie created this t-shirt for the Dutch Football Federation right in time for the 2010 FIFA World Cup. When your favorite team scores, pull the shirt over your head to reveal one of your favorite players screaming with joy.
Called the "only World Cup schedule you'll ever need" by Fast Company, this interactive World Cup schedule by Marca was a useful and nice way to see who was playing who.
adidas Originals and Bar 25, one of Berlin’s nightlife destinations, teamed up to create a very special place to celebrate the 2010 FIFA Worldcup, entitled Johannisburg 24. It included a tin-roofed with bizarre hidden rooms and dazzling light effects at night. The area of Johannisburg 24 also features an arena style set-up for public viewing with a capacity of up to 800 people while the 3 x 5 meter LED monitor screens the games. Watch the video to really get a feel of this renovated space. Read more, here.
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