Raw-Edges: Design house to watch

Raw-Edges design was founded by an Israeli duo, Yael Mer and Shay Alkalay. I like their work because you can tell that their style is useful but interesting and they don't create abstract things that can't be manufactured or don't have practical function.

Here's the dynamic duo:

I like this quote:
"Tomoko Azumi said to us at a party that it's good to go crazy with our ideas and develop our own language, but we should remember that our work still needs to be connected to society. If people don't understand what we're doing or don't want to use it, if it's just a very personal expression of our own ideas, then it doesn't really work as good design." - Shay Alkalay

Now about the first picture: The Head Hand Bag enables its (females) users to experience a sense of victory without the need for violent action. The project explores the ability to translate an object into a story and a story into a product. The biblical story about Judith and Holofernes and its visual representation from the Renaissance were inspiration from the design of the bag.

Flying Fish Bowl
A giant wall mounted revolving fish bowl allows your dearest pet to travel the polluted ocean from the comfort of his own home.

Milk Cartons
These three different milk cartons distinguish between the rates of fat in the milk by using form rather than color.

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