I Heart BMW for Always Keeping it Interesting

An exhibition at BMW Welt at Munich.

See video at YouTube.
714 metal balls that are individually suspended one barely visible strings, creating an seemingly weightless, amorphous mass. Each ball lowers and retracts independently, which allows them to approximate almost any form.

The installation moves through a cycle of classic and contemporary BMW car shapes from throughout the company's 90-year history. In between cars, it goes through some impressive routines, showing the creation's versatility.

Tags: bmw, shapes

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Comment by PANDA JU on July 9, 2008 at 3:50pm: oh what? that's awesome

Comment by Kara on July 9, 2008 at 12:05am: whoa.... I don't get how the balls aren't swaying around everywhere...

Comment by alice on July 8, 2008 at 4:21pm: seriously, bmw's marketing is freakin genius. they could just rest - kick back and know they have really good cars - but they don't. i dig that.

Comment by sAm on July 8, 2008 at 3:26pm: ok, that was easily the coolest thing I've seen all week. good post...