Guess Who's Jumping on the Fro-Yo Bandwagon?

With all of the previous discussion about Starbucks and Pinkberry I had to get your opinion on this one.

I walked into Starbucks today expecting to see the ads for the new protein shake, (thanks Alice) but definitely didn't expect to find the new Icy Italian Cool SORBETTO! Yes folks, I said sorbetto. Starbucks is hailing the Sorbetto as an, "indulgent Italian-inspired treat for consumers looking for a mid-afternoon snack." (Translation: Starbucks is looking to fill a post-morning slowdown in foot traffic by offering a cool, non-caffeinated drink in the afternoon.)

The pinkberry inspired drink comes in 3 flavors: Tangy, Citrus Ice and Tangy Citrus Ice. Cost $2.95 for a 10-ounce size. I tried the Citrus Ice, (grapefruit-flavored) and the Tangy Citrus Ice, (mango-flavored). Of the two I definitely enjoyed the Tangy Citrus more. I didn't try the Tangy, but was told it tastes just like pinkberry.

So here is my question: does anybody feel like Starbucks is trying a little too hard to increase sales or do you feel like they're doing a good thing by offering more options to their customers?

Note: The Sorbetto, is exclusive to 313 company-operated stores in Orange and Los Angeles counties.

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Comment by Mary on July 16, 2008 at 12:08pm: I tried the tangy tropical pinkberry sorbetto. totally yum. I was shocked at the small size, but really, it was the perfect amount. I hope I am not as shocked by the calorie count...

Comment by sAm on July 15, 2008 at 5:42pm: SORBETTO!!! My sweet tooth just smiled. It's perfect for the afternoon treat, as I don't like to drink caffine that late in the day. I love the blended lemonade. I'm sure I'll love the Sorbetto, yummy yummy! More options the merrier, if I don't like it I just don't have to buy it.

Comment by Kara on July 15, 2008 at 4:54pm: I like it, and I like Starbucks. AND I have no problem with corporate America. :)

Comment by Eugene on July 15, 2008 at 4:37pm: interesting. that looks good. I think its just good business by starbucks. am i huge fan of corporate america? no. does starbucks deliver? yes. I think its cool that starbucks is starting to offer more non-caffeineted drinks.