It's coming! 17 days of awesome programming coming to us straight from Beijing!
+ The official logo of the games, titled "Dancing Beijing" is a Chinese Seal. It is engraved with commitment made to the Olympic Movement by a country that has 56 ethnic groups and a population of 1.3 billion. It is a symbol of trust and an expression of self confidence, standing for the solemn yet sacred promise that Beijing - the host city of the Beijing 2008 Olympic Games - has made to the world and to all mankind.
+ The Olympic slogan, One World, One Dream, calls upon the world to unite in the Olympic spirit: Unity, Friendship, Progress, Harmony, Participation and Dream. It expresses the common wishes of people all over the world, inspired by the Olympic ideals, to strive for a bright future of Mankind.
+ Athletes will compete in 302 events in 28 sports, just one event more than was on the schedule of the Athens games of 2004.
+ NBC expects to generate $1 billion in ad revenue from this summer's games.
Great article from Fast Company
on the company behind the 30,000 musical tracks that accompany the Olympics. (We knew this was orchestrated, didn't we?)
Excerpt: Audiobrain and NBC are still in the process of amassing more than 30,000 tension-building, mood-enhancing, goose-bumps-inducing tracks. The goal is to ensure that NBC has the right music for every imaginable Olympic vignette -- from the bouncing marcato strings designed to build suspense in the lead-up segment to the finals of the men's 100-meter dash, to the heavy cello punctuated by a high oboe that creates tension during a profile of a female gymnast's difficult comeback from adversity.
Full NBC pre-coverage on the NBCOlympics