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Time Inc.'s First User-Generated Issue

Thought you might enjoy this, Alice.

Time Inc. Tries Hand at Reader-Generated IssueThis Old House' becomes ‘Your Old House' for a monthThis Old House has become one of the latest magazines—and first Time Inc. title—to publish a 100-percent reader-created issue.The 950,000-circulation title's June issue is comprised entirely of reader-submitted photos and stories of do-it-yourself projects. (It also features a special "Your Old House" logo with the word "This" crossed out.)User-Gen TrendEarlier this month, Budget Travel published its own user-generated June issue. The magazine solicited roughly 2,800 pitches from readers and included submissions from 324 contributors. In a blog post for FOLIO: [0], editor Erik Torkells wrote, "Let's be perfectly clear. Making this issue was neither cheap nor easy." The magazine paid "normal fees" to contributors as well as travel expenses for companions and had to do an "extraordinary amount" of editing.Read the FULL STORY (Folio Magazine online)
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  • i'm loving it, juju! very cool idea!
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