This one is pretty ingenious.
Wonderbra has launched a new billboard campaign featuring cleavage shots of thousands of women merged into a mosaic to promote a new range of D to G cup-sized bras.
The mosaic, which features thousands of images of women in their bras, forms the overall image of a close up shot of the bust of Wonderbra model Katie Green.
Wonderbra's new campaign, developed by ad agency Iris, uses the strapline "D to G, because we're more than a handful". Wonderbra's website has an interactive version of the billboard, which is being put up at Tottenham Court Road in central London, that allows the women involved in the shoot to zoom in on their image to have an "Eva moment".
Last month Wonderbra encouraged thousands of women to attend an underwear shoot in London or to upload images of themselves in a Wonderbra onto the company's website.
And finally....the microsite.
Happy ogling! :)