So Alice's last post
reminded me about the recent controversy surrounding Ryan McGinley's ads for Wrangler.
(RADAR) Ryan McGinley, the by some measures overrated photographer of nubile young playthings, has gone and shot an ad campaign for Wrangler, the denim of choice for Americans afraid of anything bespeaking style or originality when it comes to jeans.
Despite the fact that the Wrangler brand is about as exciting as Gap and is in desperate need of a major overhaul, the McGinley ads, which, like the vast majority of his oeuvre, feature skinny white people hanging out with one another in various states of undress, will only run in Europe. Why? Because they're "disturbing," and would likely upset the delicate sensibilities of back-to-school shoppers at shopping malls around the country or something.
RADAR likes the ads --
"It seems some people are interpreting the ads as endorsing the murder and rape of young females? It looks to us like the "murder victims" in question are actually supposed to be "animals" stalking prey in their natural habitat (the tagline, "We are animals," seems to corroborate this point of view,) but what do we know. Either way, we're headed out to by some EDGY Wrangler jeans right now."
But ThreadTrend's panties is in a bunch --
"In the past, we’ve been all for Wrangler’s ads, but what is this all about? This “We Are Animals” campaign is running in France along with these commercials. While the tv spots aren’t offensive–they just show models creeping up on each other and acting like animals–these ads just look like a murder-after-rape scene. I know were living in a post-feminist world, but have we really gotten to the point were we have to pretend that this is sexy? And then hand over our money in appreciation?
Judge for yourselves .. (personally, I like 'em).