Creative Branding @ Beijing Olympics

My dear A (branding hore) - thought you might enjoy this.

Chatchkies and billboards are so yesterday .. some of the most interesting things happening at the Beijing Olympics are coming from clever sponsors who have dreamt up creative ways to promote their brands at the mega global event. Check out the offering from Mini Cooper, who have dragged traditional Chinese street transport into the 21st century with these great bike-powered Minis.

Samsung has been equally creative, giving Olympics' fans a chance to view all of the action from their own "private" alien-like pods.