The Virgin Media Group brought in Headline Design to re-brand over 50 buildings from Head Office to call centers throughout the UK. Because the average age of the Virgin Call Center employee was 23, the design team named the new work environment ‘Our Neighborhood’ in attempt to shift workers’ thinking from ‘them’ to ‘us.’
Primary consideration was directed at the staff’s behavior in the space. No longer can it be acceptable to just pick a color or a theme and apply it haphazardly into a space, which is why the Virgin Call Centers are not overly branded with oversized Vs and bright red walls. That’s not to say the spaces are boring – on the contrary, Household strived to integrate humor into the design – and they focused on underused areas of the former office – communal spaces including reception, canteen, break rooms, meeting rooms and spaces in between such as elevators, hallways and stairs. All these spaces were designed with the intention of maximizing the staff’s life at work and to encourage workers to feel comfortable interacting with one another through the use of animal silhouette wallpaper, chalkboards, ‘dating car park spaces’ and more.
And across the pond at the Virgin Mobile USA (pictured above) the design team at Gensler brought similar whimsical elements to the work environments. Environmental graphics, bold textures and patterns combine to create a youthful and vibrant work environment characteristic of the Virgin brand.
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