Had to check out what the Members Project was after I saw this commercial. Basically, if you are an American Express card member, you can vote on your favorite project and AE will donate $2.5 million (to be split amongst the top 5 causes). A nice way to engage members. Today the Top 25 was announced with the final winner chosen on October 14th.
Last year, the winning project received $2 million in funding from American Express. The project was to bring clean drinking water to millions of children across the developing world.
I like their slogan:
Your Ideas. Your decision. Our money.