Makes me want to get in shape. (Ok, not really but I am still thinking about it.)
From the Guardian UK:
"Nike has launched a series of animated online ads that tell the story of the challenges faced by athletes such as tennis star Maria Sharapova and runner Nicola Sanders, as part of a pan-European campaign to inspire young women.
Nike's ads, which use the strapline "Here I Am", use different styles of animation to tell the story of the individual journeys the five women have made to become top athletes.
W&K chose to show the athletes in animated clips – as opposed to more typical slick live action shots of the women – because it was felt that the approach "humanised" them more.
"By humanising these young athletes… we hope to show girls of all ages and fitness levels how sport strengthens self-belief," added Decker.