'Cause when an artist gets full creative control and some moolah, they can come up with something wild.
“Looking Thru The B-Sides” follows the adventures of a skater named “Ollie” as he is off on a quest to find his lost skateboard. What starts off as a casual trip to the skate park, turns into a wild trip down the rabbit hole and ends up in a way that, excuse the somewhat personal reference, Alice In Wonderland could never imagine.
Why it's cool:
"Looking Thru The B-Sides" was originally conceived by FUEL TV as a way for visual artists to inspire the action sports culture. The mission was simple: to take the word "inspiration" and create a visually stunning and narrative-driven short film. FUEL TV wanted the artistic integrity of the piece maintained so there was no demand to include overt branding.
"The idea here was to inspire the artists like we wanted them to inspire the viewer" said Todd Dever Creative Director for FUEL TV. In return, Golden Lucky invested about half a year to take advantage of this opportunity to create a signature piece. When you're given the chance to make a film with no set running time, it's hard to hold back. So, six months later, Golden Lucky (golden-lucky.com) proudly gave birth to the 8-minute long "Looking Thru the B-sides."