My Modern Metropolis


Interesting brand campaign from Mercedes focusing solely on celebrity endorsement and feminine beauty (no car), featuring Chinese actress Zhang Zi Yi. Although her look is not exactly my cup of tea, I applaud her for her ultra mega success (but isn't there anyone else remotely cute who can kung-fu in a period gown?) .. unless she's a Fembot as I sometimes suspect. In that case, I applaud her for her acting.

BTW she is taken! Betrothed her heart and who knows what else to Aviv ‘Vivi’ Nevo, 41, venture capitalist, one of the largest shareholders of Time Warner, and mostly importantly, not Chinese. There's a big "in your face" to her countrymen (most of whom do not find her attractive and are therefore puzzled by her popularity in the West) now, isn't it?

For lil Ziyi's sake, I just hope he doesn't turn out to be like Raffaello Follieri, poor Anne Hathaway's hack of a boyfriend.
Now I ain't sayin' she a gold digger. But she ain't messin' wit no broke niggas. And she barely speaks English.


[ via: girlpic ]

Views: 184

Tags: ad, fashion, mercedes, zhang, ziyi

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Comment by Jeff on October 2, 2008 at 8:52pm
Or the cream thereof?
Comment by Kara on October 2, 2008 at 8:49pm
som young guy

hows that Jules?
Comment by Kara on October 2, 2008 at 8:44pm
Mercedes drool. haha
Comment by alice on October 2, 2008 at 8:41pm
beemers rule.
Comment by Kara on October 2, 2008 at 8:39pm
good point... really does show you who their demographic is...

compared to BMW...

Comment by PANDA JU on October 2, 2008 at 8:34pm
@Kar - it's pronounced [ SOM YOUNG GUY ]
g'ahead .. try it!
Comment by Jeff on October 2, 2008 at 8:32pm
That a car company, especially one as large and prestigious as MB, would go for this sort of advertising speaks volumes about the shallowness of those being marketed to.

Oh I don't think she's that great looking either.
Comment by Kara on October 2, 2008 at 8:27pm
holy crap she is gorgeous. I feel ugly now.

I hate you Zhang Ziyi! You make me feel hideous and I can not begin to know how to pronounce your name.
Comment by Saneyuki Shmd on October 2, 2008 at 3:49pm
"focusing solely on celebrity endorsement and feminine beauty (no car)"

..Sadly, its the most popular type of ad-tactic for asians - straight endorsement of a brand rather than something specific to product...
Comment by alice on October 2, 2008 at 2:36pm
it's actually prrr meow. :)
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