DEXTER - Fight the Power for Change! (by artist who illustrated Obama poster)
Does everyone here love (the Showtime drama series) Dexter as much as I do?
I love him like .. I wanna go over to his apt. after midnight and make him a steak, I don't care what he does to me.
After launching a series of awesome print ads (Wired, Rolling Stone, The New Yorker, Vanity, Esquire, Details, Interview, Los Angeles, The Los Angeles Times Magazine, The New York Times Magazine, etc.) and billboards,
... the TV show has now added a guerrilla marketing component to celebrate last weekend's season premiere - a full-blown newsstand. Fake pop up newsstands appeared in heavily trafficked areas in U.S. cities like New York, Philadelphia, Los Angeles, Chicago and San Francisco - displaying the now famous mock magazine covers along with snacks wrapped in suitably blood-red packaging.
Additional magazine ads - My fav is the US Weekly one, "Lose Pounds Instantly" - too good!
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