You know here at theMET we're all about seeing how art and commerce can collide. Adidas did a pretty great job with their new ad campaign All Day I Dream About Sneakers
which is a new project that showcases the story and kicks created by the world’s original sneaker freak, Herr Fritz Träumer. Herr is an enigmatic sneaker designer who dedicated his lifetime to constructing the most original range of sneakers ever seen.
Herr Fritz Träumer saw vast potential in the sneaker well beyond their athletic function and humble appearance. Absorbed daily in a world of sneaker design, he dreamed beyond the realm of possibility and quietly penned in a series of notebooks and journals, visions of sneakers that were truly out of this world.