I read an article
this morning about how the Cannes International Advertising Festival is now adding design as a category (along with cinema, digital, press and radio, etc).
I wanted to share this excerpt:
For design is something very close to the human experience of our world. Inside every consumer, there is a designer, not an ad man or media buyer, trying to get out. And because there is, they appreciate the role of design; they experience it for themselves, their families and communities firsthand. They can participate, measure and compare, for design, good and bad, often helps them define and discover themselves whilst shaping their preferences and aspirations.