3D Projection Mapping a Hot Wheels Race

If you're a fan of Hot Wheels and you love projection mapping, you're going to be thoroughly entertained with this new video. Brought to life by digital advertising agency Muse Amsterdam (who we was behind the Samsung and H&M projection mapping projects), this Hot Wheels projection just lit up Customs House in Sydney, Australia. (When I mean just recently, I mean today - Thursday, March 10).

Watch as an the facade of Customs House turns into the ultimate speed racing battleground. Favorite part? The gargantuan shark!

You know it's good when you can watch it the whole way through and you're never quite sure what's coming next...

Muse Amsterdam website

Views: 131

Tags: 3D, Battle, Hot, Mapping, Projection, Wheels, a

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Comment by alice on March 11, 2011 at 5:36pm
@Virginia Yes! Just click the Samsung and H&M links above...
Comment by Virginia A Ullrich-Serna on March 11, 2011 at 5:24pm
Just let my grandson watch it and his reaction was AWESOME are there more?
Comment by Virginia A Ullrich-Serna on March 11, 2011 at 11:04am
That awesome. Can't wait to show it to my grandson, a hot wheels enthusiast. :>
Comment by Aurel' on March 11, 2011 at 2:57am
That was MAD ! What an experience ! Thank you !
Comment by Alyssa Anda on March 10, 2011 at 2:31pm
THAT WAS AMAZING! My goodness, I've never seen anything like that before! Thanks for sharing :D

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