One of the coolest advertisements we've seen lately is for Berger Paints. In a billboard for their campaign titled, Natural Colours, a live painter appeared to be painting the blue of the sky onto the billboard. It was achieved by cutting out strips that are the actual shape and size of the roller strokes. This is stop-in-your-tracks advertising. Love it!
Client: Berger Paints
Agency: JWT, Mumbai
Executive Creative Director: Tista Sen
Creative Director: Nandita Chalam
Copywriter/Art director: Minal Phatak