A Perfect Sky Blue

One of the coolest advertisements we've seen lately is for Berger Paints. In a billboard for their campaign titled, Natural Colours, a live painter appeared to be painting the blue of the sky onto the billboard. It was achieved by cutting out strips that are the actual shape and size of the roller strokes. This is stop-in-your-tracks advertising. Love it!

Client: Berger Paints
Agency: JWT, Mumbai
Executive Creative Director: Tista Sen
Creative Director: Nandita Chalam
Copywriter/Art director: Minal Phatak

Tags: ad, adveritising, advertisement, berger, blue, creative, paints, sky

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Comment by fgd fdgdf on January 23, 2010 at 2:47pm: I hate the photoshop assumption. It has become the catch phrase for cynics everywhere.

"My guess is this is a Photoshopped image.
Why is the roller blue? why is it 'above' the 'cutout'? how come the cutouts have wrinkle marks around them? the creases/wrinkles in the paper/fabric in the bottom left corner show its flimsy/unstable - I doubt the cutouts would have the skinny pointy bits staying upright...... sorry, I just smell a rat!
I would be convinced if you could show the same pic with different skies/ times of day. "

As a professional graphic artist I would say no it is not. Look close at the roller. It is not above the cutout and is a slightly different color than the sky. The wrinkles are from the fabric that has been stretched over the cutout. The bottom corner extends lower than the original billboard. Hence the wrinkles on the bottom corner.

The fact is that there have been several stories done on this. The billboard is located in Mumbai India and was created by an add agency called JWT.

Comment by jutoslea on March 13, 2009 at 10:28pm: My guess is this is a Photoshopped image.
Why is the roller blue? why is it 'above' the 'cutout'? how come the cutouts have wrinkle marks around them? the creases/wrinkles in the paper/fabric in the bottom left corner show its flimsy/unstable - I doubt the cutouts would have the skinny pointy bits staying upright...... sorry, I just smell a rat!
I would be convinced if you could show the same pic with different skies/ times of day.

Comment by Kara on March 3, 2009 at 9:46pm: I'd so buy smog gray! haha

Comment by Stephanie Slade on March 3, 2009 at 6:11pm: Love the ad...

Comment by Susan on March 3, 2009 at 10:30am: Wow! That's a great advertisement! Really eye catching and fun.

Comment by Will on March 3, 2009 at 1:28am: This ad probably doesn't work in LA or the Inland Empire, huh? I can't imagine "Smog Gray" being a very popular color.