I'm filing this under super cool. So the guys at Sony weren't clever enough to make this up but at least we can all enjoy it for what it is. I love it when they take a pretty simple concept and marry it with the outside surroundings. Throw in a little fantasy or absurdity and you have a kick-ass campaign. Too bad it's fake. Someone call the Sony guys and tell them to hire the guys who made this!
Found via Toxel