This is the man who invented the album cover as we know it today. Alex Steinweiss was 23 years old in 1938 when he decided that it would be so nice to have art depicted on the cover of an album sleeve. Before, it used to be nothing more than a sort of large wrapper made out of brown paper. His idea became a huge success. Album sales soared, showing an increase of a staggering %800.

An in-depth story is told in this new book, published by Taschen. The book is all about this pioneer and his great designs. You can leaf through the book! and/or purchase it here.

There will only be 1600 copies. Each book is signed by Steinweiss himself. The first 100 copies also include a serigraph print.







Selection of Album Covers
























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Tags: Album, Alex, Cover, Pioneer, Steinweiss, biography, book, design, graphic

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Comment by Kevin on December 30, 2009 at 5:48pm
Really interesting, thanks Inka!
Comment by Eugene on December 30, 2009 at 10:16am
Art+Design in business at its finest.
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