My Modern Metropolis

Awesome new campaign by Kaplan University


Kaplan has moved well beyond those pesky SAT courses we all knew about years ago. With their new ad campaign that launched a couple of nights ago on primetime television, they have seriously challenged traditional higher education. It's a strong message they are conveying and this is a great time for them to do this with so many people unsure about their careers during this economic downtime.

What is your take on the message? Personally, I agree with them on a lot of points. it's one of the reasons why I started working at a non-traditional college. I think with all of our advances in technology, the classroom has sort of become obsolete. People are learning at different paces and information is so easy to access. I don't think online education will completely replace the traditional classroom anytime soon, but it will be a viable option to those that think out of the box.

Oh yeah, check out their new site: Kaplan University

Views: 18

Tags: education, kaplan, marketing

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Comment by Eugene on February 12, 2010 at 12:51pm
Just saw this ad on TV and had to recomment. So awesome!
Comment by alice on January 9, 2009 at 11:25am
Love the ad - gave me chills. You bring up an interesting point, Duc, about non-traditional colleges. You can argue both sides, I guess, but looking back on my own college education I feel as though I missed out on the whole experience by not going to class more frequently.
Comment by PANDA JU on January 8, 2009 at 2:21pm
That's Fresh Prince's uncle!
Comment by Eugene on January 8, 2009 at 1:59pm
Very cool ad. Phillip Banks is right on the money about institutionalized schooling. It's about time that schools adapt to their students.
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