Earlier this week, we got wind of Burger King's awkward "Whopper Sacrifice
" marketing campaign, which asks people to delete 10 of their Facebook Friends in exchange for a Whopper.
You know this was coming .. Facebook blocked the app, citing privacy violation, and Burger King had to drop the Facebook campaign, citing stupidity.
A total of 233,906 Facebook users found themselves "de-friended" in the name of a hamburger before Facebook requested the application by changed.
Usually when a friend is removed on Facebook, no announcement is made, however the Whopper Sacrifice application created an update to inform the deleted friend that they had been "sacrificed for a free Whopper".
Facebook objected to the de-friending notification because it "ran counter to user privacy by notifying people when a user removes a friend."
However, Burger King decided to pull the campaign rather than continue the application with restrictions, because they had no idea how to fix it.
The Whopper Sacrifice website now reads: "Whopper Sacrifice has been sacrificed."
The campaign was created by ad agency Crispin Porter + Bogusky
, which raised controversy with its Whopper Virgins and hamburger scented cologne
ads last month. Somebody's account is getting an early review this year!