Pay phones may not be as prevalent as they used to be, but who's to say that they aren't staples of our environments? In the metropolitan region of São Paulo, Brazil, phone booths serve as more than just obsolete stands due to the creative public art project titled Call Parade. The ongoing group exhibition, which is sponsored by phone carrier Vivo, has transformed 100 telephone booths into works of art by 100 different artists.

Each helmet-like booth features the work of an inventive artist's wildest imagination. The public shells are intricately adorned, painted, and illustrated on to depict anything from an elaborate mansion to a vibrant cartoon fish. The concept behind each booth is just as interesting as how the artists choose to fashion both the outside and inside of said shells. How fun would it be to come across one of these phone booths?

Photo credits: suckthislemon, Wally Gobetz
Call Parade website
via [Lustik, Colossal]
Email me when people comment –

You need to be a member of My Modern Met to add comments!

Join My Modern Met


  • This is so great. Plus it brings back the childhood memory of my mother telling me to always have at least 4 quarters with me. I would've carried a lot more change if phone booths looked like this.

  • @Philip: Refreshing is the right word! We hope to share more public art as inspired as this one.

    @Quim: No problem! Thank you for contributing to such an ambitious project!

  • Hi, Pinar, thanks for spreading the Call Parade!
    I am proud to have participated in this project. Initiatives like this show that art is a great ally of marketing.
    I really enjoyed your text and the pics.
    PS.: If you have the opportunity to visit phone booths, be sure to check mine in the Pinacoteca do Estado.
    Best, artist Quim Alcantara

  • I anxiously wait for these gems to come along, and this one is excellent. So refreshing to see great creative public art initiatives.

This reply was deleted.