Netherlands-based advertising school Willem de Kooning Academie created this t-shirt for the Dutch Football Federation right in time for the 2010 FIFA World Cup. When your favorite team scores, pull the shirt over your head to reveal one of your favorite players screaming with joy. Could you imagine if everyone in the stadium did this in unison? Awesome!
Advertising School: Willem de Kooning Academie, Rotterdam, The Netherlands
Creatives: Bas van de Poel, Daan van Dam
Photographer: Milan Daniels
via ads of the world