Change Your Routine is a campaign created by DM9DDB for Cia Athletica. The campaign aims to urge people to replace hours in front of the computer or TV with physical activities.

The result was a series of handmade posters of disassembled electronics that illustrate athletes in action. Computers, for example, formed a boxer. TVs became a weightlifter...and so on.

You can see the other versions of the posters here.

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Tags: activity, advertising, athletes, awareness, campaign, computer, electronics, handmde, illustration, posters, More…routine, series, sports, television

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