My Modern Metropolis

HP's back with another clever ad, called Hit Print, that uses their printers to print out frames of an animation. This time they're answering the question, "If your printer could bring your research to life, how would it look?"

As they say, "We used the consistent and reliable printouts from HP Photosmart printers to narrate a little story, speeding them up until they animate."

A little back story? This is the second video from two guys named Matt Robinson and Tom Wrigglesworth who created the first video for a student competition with the following brief: "Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive." The original can be found here.

Fun idea and nice execution!

Views: 26

Tags: Ad:, Clever, HP, Hit, Print, advertising

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Comment by Hoai Thu on July 6, 2010 at 4:14pm
I love this! What a clever idea :D
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