The way an elevator opens and closes creates a unique environment that's perfect for advertising. Utilizing this effect, ad agency GREY Tokyo / G2Tokyo promotes Kagatani knives by splitting through the tough shell of a bright red lobster in half.

Credits:
Advertising Agency: GREY Tokyo / G2Tokyo, Tokyo, Japan
Creative Director: Masayoshi Soeda
Art Directors: Mitsunori Yamazaki, Shinmei Yamamoto, Taichi Tsunoda
Photographer: Akihiro Ito
Published: February 2010

via [Ads of the World]

Views: 804

Tags: Clever Ad, Sharp Knives

Add a Comment

You need to be a member of My Modern Metropolis to add comments!

Join My Modern Metropolis

Comment by Alyssa Anda on March 7, 2011 at 11:36am
I love when advertising is inventive! Great find! :)
ADVERTISEMENT

© 2014   Created by alice.

Badges  |  Report an Issue  |  Terms of Service