The way an elevator opens and closes creates a unique environment that's perfect for advertising. Utilizing this effect, ad agency GREY Tokyo / G2Tokyo promotes Kagatani knives by splitting through the tough shell of a bright red lobster in half.
Advertising Agency: GREY Tokyo / G2Tokyo, Tokyo, Japan
Creative Director: Masayoshi Soeda
Art Directors: Mitsunori Yamazaki, Shinmei Yamamoto, Taichi Tsunoda
Photographer: Akihiro Ito
Published: February 2010
via [Ads of the World]